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Home / New Toyota Models / 2023 Toyota Prius


2023 Toyota Prius in Green Bay, WI  


2023 Mini Clubman exterior left side view

The Toyota Prius is a name synonymous with hybrid cars, having been the vehicle that started the mixed movement. With the fifth generation launching in 2023, the Prius is set to become even more of a force in the hybrid car market. This latest iteration boasts many impressive new features and design updates, making it the most powerful and efficient Prius.  

From its increase in horsepower to its improved fuel efficiency, the 2023 Prius is a clear step forward for the hybrid car. Its cabin and exterior redesign has also given the car a sleek and sporty new look, appealing to consumers who value sustainability and style.  In this post by Le Mieux and Son Toyota in Green Bay, WI, we’ll look at the key highlights of the 2023 Toyota Prius.  


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2023 Toyota Corolla LE
2023 Toyota Corolla LE
$23,313
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2023 Toyota Corolla LE
2023 Toyota Corolla LE
$23,488
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2023 Toyota Corolla Hybrid LE
2023 Toyota Corolla Hybrid LE
$25,949
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2023 Toyota Prius LE
2023 Toyota Prius LE
$29,269
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2023 Toyota Tacoma SR
2023 Toyota Tacoma SR
$29,573
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2023 Toyota Corolla Cross LE
2023 Toyota Corolla Cross LE
$30,608
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2023 Toyota RAV4 LE
2023 Toyota RAV4 LE
$31,398
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2023 Toyota RAV4 XLE
2023 Toyota RAV4 XLE
$32,220
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2023 Toyota RAV4 XLE
2023 Toyota RAV4 XLE
$32,973
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2023 Toyota Camry XLE
2023 Toyota Camry XLE
$34,597
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What's New in the 2023 Toyota Prius?  

The 2023 Toyota Prius has arrived and is turning heads with its impressive new features and design. This latest model marks the fifth generation of the popular hybrid vehicle, and it's safe to say that it has undergone a significant transformation.  

One of the most significant changes is the increase in horsepower. The new Prius offers up to 196 horsepower, making it the most potent Prius model. Additionally, Toyota estimates that the 194-hp front-wheel-drive model will achieve up to 57 mpg combined, the best fuel efficiency a Prius has ever achieved.  

On the exterior, the 2023 Prius features a low roofline, wide stance, and soft seating position that completes its transition into a sleek and sporty vehicle. These updates give the Prius a more modern and stylish appearance, making it a more attractive option for consumers who value sustainability and style.  

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Overall, the 2023 Toyota Prius is a significant improvement over its predecessors, offering more power, better fuel efficiency, and a refreshed design both inside and out. With the rise of electric and hybrid vehicles in recent years, the competition has become stiff, but the 2023 Prius is sure to be a strong contender in the market. 


Four Mini vehicles lined up in a parking lot
2023 Mini Clubman interior front dash
2023 Mini Clubman exterior top view

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